sales director



I am a specialist in selling and for me the most important thing is that our clients listen to us too.

Promotion – advertising, sponsorship, partnership, or fund raising – only works if it is right for both parties. The ROI has to work both ways, for you and your advertisers.

I am here to help clients find a way of maximising their audience. My team is skilled at putting together packages that enhance sales, working across your portfolio, seeing the total value in your organisation – including elements you may not have identified yourselves.

Offering greater value to your advertisers and sponsors, and – the key to success – understanding your market position, has a direct result on the bottom line.

Our plan-first strategy leaves no room for over estimating or false promises, and when/if your product has the ability to partly or fully self fund we will show you why, based on solid sales strategy, reality and hard work.

The current climate is tough, but there’s always room for good ideas and well thought through sales pitches with balance and relevance.

lesley@abstractassociates.co.uk

 CHURCHILL IN 30 SECONDS

Born in Greenwich, London. Educated at James Wolfe and Sedgehill School
1978 Media Planner Buyer, J Walter Thompson and the London Media Company
1980 Advertising Sales Executive, International Thomson, Family Circle
1982 Advertising Manager, The Observer
1990 Advertising Director, IPC Magazines
1996 Launch Advertising Director, OK! Magazine
1997 Launched Shape and Men’s Fitness in the UK
1999 Launched own sales and promotions business
2009 Sales Director, Abstract, expanding scope to implement new business and sales strategy